Lee Lur Custom Lures
When looking specifically at Lee Lur Custom Lures, you are looking at highly collectible, vintage offshore big-game trolling lures manufactured by Richard Groth and his team during the 1980s and 1990s.
While the operation had historical business links to Destin, Florida, these premium resin heads were widely distributed through tackle channels across Florida (including the Central Florida and Oviedo networks) via specialized entities like Lee Lures of Florida, Inc.
The Anatomy of a Vintage Lee Lur
If you have an authentic Lee Lur in your possession, it carries highly specific design signatures that make it stand out to collectors:
- The Cursive Foil Signature: The absolute definitive trademark. Rather than an external stamp or an easily scratched logo, Groth cast a metallic, cursive "Lee Lur" foil sticker permanently inside the clear poured resin head. It typically sits right along the inner weighted core or just behind the eye placement. [1]
- Premium Heavy Resin Crafts: These baits were built to survive the crushing pressure of blue-water giants. The glass-clear resin heads were hand-poured over bright reflective foils, colored inserts, or real mother-of-pearl to catch deep ocean sunlight.
- Aggressive Tracking Shapes: They were highly prized in the tournament circuits for their specialized shapes, most notably their 12-inch Konahead profiles, weighted flat-face plungers, and bullet heads. These designs allowed the baits to stay down and track straight at standard 8–10 knot trolling speeds without tumbling out of the spread in heavy sea chops.[1]
Because they have been out of production for decades, intact heads featuring the original internal cursive script sticker are prized pieces of East Coast and Gulf sportfishing history.