Schneider Lures

Bob Schneider Lures, made in South Florida from the 1960s to 1999, began when Bob Schneider whittled lure heads during his U.S. Navy days, testing his creations on a handline off the fantail of his destroyer. The shape he named for the Yap Islands stuck — becoming his signature lure.

With its blunt nose and slightly off-center leader hole, the Yap has a meandering, quivering swim and a famously high hookup ratio. Schneider copyrighted it, making it one of the first offshore lures ever patented, and it still holds the Florida state record: a 981-pound blue caught off Destin. Marlin magazine named the Yap one of the ten best offshore lures of all time. Schneider sold the company around 1999; the name lives on today as Schneider Lures, hand-built in Stuart, Florida by the Dyle family from Bob's original 1960s shapes.

Whether you are fishing for millions or just weekend bragging rights, your gear should never fail.

That’s why we do things differently. Our dad Karl took over Schneider Lures from Bob Schneider over 20 years ago, and after he passed we rebuilt it from our mom’s garage with one goal to do it right. We hated how little transparency existed in this industry, so today every lure is handcrafted in Stuart, Florida using 100% American made materials, painted, rigged, and designed in house. No shortcuts. No guesswork. Just lures you don’t leave the dock without.