Sevenstrand Lures
Sevenstrand Lures stand as absolute legends in the big-game offshore fishing community. Though the original production has ceased, these classic trolling lures remain highly prized by tournament anglers and collectors alike for their unmatched durability and lethal action on pelagic species like tuna, marlin, wahoo, and mahi-mahi.
The brand's identity is defined by a handful of revolutionary designs that shaped modern offshore trolling spreads.
The Iconic Lineup
- The Green Machine: Arguably the most famous tuna lure ever created. The original Sevenstrand design combined a clear, heavy acrylic bullet head packed with green beads, followed by a vibrant green glitter plastic skirt. It is still heavily run standalone, in daisy chains, or as the "stinger" on heavy spreader bars.
- Tuna Clones & Tuna Feathers: Renowned for their distinct head shapes and weighted profiles that keep them tracking perfectly in rough water. They are a global standard for targeting albacore, yellowfin, and bluefin.
- Knucklehead & Konahead Series: Known for their distinct cupped, jointed, or multi-faceted face shapes that create massive smoke trails and an erratic swimming action that drives billfish crazy.
- Psychotail & Softop Lures: Innovations designed to incorporate bait or offer a softer, more realistic texture when a predator strikes.
- Sonic Eal: A vintage favorite featuring a specialized design long favored by anglers targeting massive marlin and even mako sharks.
Brand History & Legacy
Originally built as a rugged, high-performance offshore brand, Sevenstrand eventually transitioned into the Berkley SevenStrand lineup under the Pure Fishing umbrella in the mid-2000s, which expanded their reach into specialized big-game terminal tackle and multi-size Pro Series pushers and plungers.
Because the original lures are no longer manufactured, serious anglers actively hunt down "New Old Stock" (NOS) pieces on secondary markets have been one highly collectible.
