VI Lures

VI Lures founder and owner, Vincent Ivicevic, didn’t just stumble upon the fishing business, he was born into it. His grandfather provided for his family as a commercial fisherman, and his father taught him the ins and outs of fishing.

Vincent has four decades of lure making experience under his belt, and he has perfected his craft like no other. The creator of VI Lures has done it all—from hauling in marlin off the Gulf of Mexico to placing in Global Marlin Tournaments. He is not only an expert lure maker but a seasoned fisherman.